ADW Advisory & Commercial Strategy Ltd
ADW supports their clients businesses to find solutions around their financials and broader business operations.
They are process driven company. A problem will be solved by rigorous research, testing and coming at the problem from all angles to find the root of the cause. ADW then presents their clients with a well-rounded and tailored strategy to address their needs.
The brief was to create a logo and supporting stationary.
ADW's logo focusses on their ability to attack a problem from all angles and then presenting their client with a well-rounded strategy. The icon within the logo showcases that very ability with arrows pointing to the root of the problem. Corners are rounded on the main letters to convey the strategy motif. A strong typeface juxtaposes the ADW letters depict a steady and stable foundation they need for their business to flourish.
